For 8 years, I've lived inside ad accounts, supply chains, and CRMs — first as an e-commerce operator spending my own money on inventory and ads, then as a consultant deploying that operator's lens for 40+ brands across the US, UK, EU, and South Asia.
Today I focus on one thing: building growth engines that combine performance media with AI automation — so brands don't just run more ads, they remove the human bottlenecks slowing them down. Lead qualification, customer support, creative generation, reporting — all running quietly while the team sleeps.
My longest client relationship is 6 years and counting. That's not a flex, it's the only metric that matters. Marketing that compounds, retention that doesn't break.
Full-funnel paid media on Meta, Google, and TikTok — engineered for ROAS, not vanity reach. Creative testing systems, audience architecture, and weekly pacing calls keep every dollar accountable.
Custom AI workflows that do the work your team shouldn't — lead qualification, support, content generation, reporting. Built once. Compounds forever. Pays for itself in weeks.
Shopify and WooCommerce stores scaled with the full stack: Klaviyo retention flows, paid acquisition, conversion design, and AI-powered support — all operator-tested from the inside.
For brands not ready for a full-time CMO. I plug in as your fractional growth lead — strategy, team management, vendor selection, and execution oversight. Senior thinking, founder pricing.
Two-week deep dive into your accounts, data, creative, and offer. You leave with a written report — what's leaking, what's working, and the three highest-leverage fixes for week one.
Build the growth system — campaign structure, creative testing matrix, attribution model, and the AI automations holding it together. Every piece documented, every assumption tested.
Launch and learn fast. Daily monitoring, weekly creative refresh, biweekly strategy calls. Every dollar tagged, every test logged, every loss postmortemed within 48 hours.
Scale what works. Kill what doesn't. Layer in retention, retargeting, and AI-driven personalization until CAC drops and LTV climbs — quarter over quarter, without growing headcount.
Joined Proscale Marketing (Malta) as a senior media buyer in 2019. Six years later, still on the team — running cross-vertical campaigns for clients across real estate, healthcare, and finance.
US-based home goods brand was stuck at $30k/mo with a 1.8x ROAS. Rebuilt creative testing, restructured campaigns by intent, shipped 6 Klaviyo flows. Six months later: different business.
EU-based SaaS was drowning in tier-1 support tickets. Built a ManyChat + custom AI agent flow that resolves 73% of inbound queries without a human. Support team shrunk, customer NPS climbed.
Local home-services brand was paying £42 per lead with 14% close rate. Rebuilt the keyword tree, A/B tested 11 landing pages, automated lead scoring in HighLevel. Same budget, 2x the closed deals.
Real ad creatives, campaign samples, and the thinking behind them — spanning Meta, Google, and TikTok across 40+ brands. Hosted on Canva.
Design work — static creatives, social posts, branded visuals, and full brand systems built for clients across categories. Hosted on Canva.
Hassan understands the operator side of marketing better than anyone we've worked with. He doesn't sell hours — he sells outcomes. That's why we've kept him on for six years.
Brought Hassan in to fix a leaking ad account. Two weeks later we had a clearer creative testing system than our last agency built in a year. His AI automation work is on another level.
Weekly reporting, no fluff, and a real point of view. Felt like having a head of growth on call — not a freelancer. Our CPL dropped 58% in quarter one. Hard to argue with that.
We rebuilt our entire lead pipeline around the automations Hassan designed. Same headcount. 3x output. He sees systems where most consultants see tasks.
Hired Hassan thinking I needed an ads guy. Walked away with a complete growth playbook, three AI workflows, and a creative testing rhythm my internal team still runs today.
Rare to find someone who can talk Meta Ads, Klaviyo, AND build a custom GPT in the same call. Hassan's range is the unfair advantage. Highly recommend for ambitious teams.
Working on a launch, a scaling problem, or an AI automation project? Send a short note about what you're building. I reply within 24 hours on weekdays.